Did you know that more than 60% of a purchase decision is already made before a consumer even reaches out to a sales representative or service provider? It’s true. The online reviews, social chatter, and referrals your brand receives are now much more powerful in your buyers’ minds than the traditional sales pitch.
That’s where inbound marketing helps.
Providing buyers with valuable and relevant information targeted to each stage of the research and sales process will empower them to take action. Imbue uses a variety of components to create an effective inbound marketing plan specifically for your business and your goals.
The Inbound Methodology
Inbound marketing uses a specific approach to helping brands stay competitive in an ever-evolving marketing landscape. This is achieved through four simple steps: Attract, Convert, Close, and Delight.