Advertising has adapted to today’s digital world: there are new models and tools in place to reach an audience and drive results. Advertising mediums are interconnected now, and a single promotional channel can no longer be relied upon to create a presence or generate sales. Direct mail works better with email and online marketing. A print advertisement may entice a visit to a microsite to close a deal or sell a complex product. There are many different possibilities and ways to communicate. There is more customization, more targeting, and more ways to connect. The old-school approach by itself just doesn’t work anymore. Advertising is different now. We know how to leverage the new media, use the classic approach, and integrate both to develop a stimulating promotional solution that serves to publicize your brand and create awareness.